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Call it the boy-band model but for Gen Z, where stars leverage each other’s burgeoning fame against the backdrop of multimillion-dollar homes. Like the more well-known Hype House and the Sway House, which debuted a few weeks earlier, Girls in the Valley is not a spontaneous occurrence of a handful of college-age social media stars choosing to live together, but rather the calculated product of a talent management company that plucked influencers from across TikTok to form a collective. Unlike many of her peers, though, Alex has alopecia, and she pairs her trendy streetwear with her naturally bald head.Īlex, 19, has moved into the purple house to be part of a new collab house called Girls in the Valley. Like many of her fellow TikTok stars, she built her following of more than 5 million by lip-syncing to catchy hip-hop songs and joking around with friends.
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As I walk up to the door, she’s filming herself dancing in front of a ring light, the halo-shaped fixture favored by TikTokers, YouTubers, and now-quarantined Zoom-using regular people that gives the effect of a professional lighting setup. These houses are home to social media collectives, people who have come to film themselves being young and beautiful together In the wake of sudden notoriety, hundreds of them did what other hopefuls have done for more than a century: packed up and moved to Los Angeles with a dream of ever greater and more visible success. But you see the same person’s face on your phone enough times and you start to care about them.īefore landing in the Valley, these teenagers built astronomically huge fan bases, sometimes literally overnight, on TikTok, an app known for its unparalleled ability to create celebrities out of regular people. Mostly the videos are just dancing, or short staged skits. The houses in this enclave - adjacent to but far removed from the glamour and status of Beverly Hills - are filled with social media collectives, or “collab houses,” groups of friends or sometimes strangers who have come from all over the country to film themselves being young and beautiful together.
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It is February in Sherman Oaks, a suburban neighborhood in California’s San Fernando Valley now home to a thriving cottage industry of beautiful young people trying to get famous online. To the left is what is ostensibly a dining room, where everything is hot pink and it feels like the world’s most chaotic bubble bath, or maybe a very fun womb. Inside, there are virtually no objects not adorned with flowers, feathers, or glitter I use the word “objects” because most of them are not standard household fixtures that you or I might have, but things like “giant blow-up dinosaur” and “popcorn machine” and “mannequin wearing a tutu.” Visitors to the house are greeted by a neon mural of magic mushrooms and UFOs flanking the foyer and its rainbow light-up staircase. One commenter stated, "She definitely deserved it but I wanna know if there was a reason bc Thomas didn't seem to care about her being problematic so.The house is a violent purple, an unusually arresting shade somewhere between maroon and magenta, although that’s probably the least weird thing about it. However, when the news was out, not many fans were surprised though. That apparently happened after Ri got into a fight with one of the Hype Houses' newer members, Tabitha Swatosh, leading the manager to kick her out. Reporting on the same story, gossip news site Dexerto revealed - via an unnamed source close to Hype House manager Thomas Petrou - that the social media star had a falling out with Petrou.
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The news was confirmed afterward when she responded to the comment with a straightforward, "yep, I got kicked out." Renata Ri Reportedly Got into a Fight Renata Ri quits Hype House and confirms via TikTok comment.
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On April 2, 2022, Ri, whose full name is Renata Valliulina, shared a TikTok video titled "when you don't know how to dance." Surprisingly, fans flooded her comment section asking whether she was still part of the Hype House.Ī fan asked, "You are not in. TikTok star and member of Hype House, Renata Ri, has allegedly been kicked out of the influencers' house.